FitPreneurShip, an online training resource focusing on business startups, has launched a new report analyzing email automation software.
The newly published piece covers two specific packages, namely Mailchimp and ActiveCampaign. In comparing the two platforms, the author looked into features such as tagging, contact lists, and automation to determine which is more powerful.
More details can be found at https://fitpreneurship.com/email-marketing/activecampaign-vs-mailchimp
Following the in-depth analysis, FitPreneurShip suggests that, while Mailchimp has many useful features for start-ups, ActiveCampaign is actually more akin to a fully fledged customer relationship management (CRM) platform.
Email has been an important part of business for more than 20 years. However, over time, the tool has evolved from a simple means of communication into a powerful marketing aspect. Email automation was developed to help businesses harness this method more efficiently.
As FitPreneurShip explains, solutions such as Mailchimp offer a range of functions that can be useful for startups. Given the platform is relatively inexpensive, the new report states that it can be an attractive option for those on a budget.
However, readers are also advised that a business may quickly outgrow the feature-set of such software. As an example, a complimentary limit of 2,000 email subscribers could be reached relatively quickly for a business that is expanding.
In comparison, the author indicates that ActiveCampaign includes much more powerful automation, as well as more comprehensive abilities to tag people and lists. In essence, the report states that this package provides users with more flexibility in the way that clients and marketing campaigns can be managed.
Created by Kneller Fernandes, FitPreneurShip combines aspects of business, lifestyle, and fitness to provide modern entrepreneurs with a more holistic approach to business success. The website contains a wide range of complimentary articles, along with advice on digital software packages that are most useful to online businesses.
Kneller Fernandes recently stated: “Any amount of wealth is not enough if you have to spend it on a hospital bed or don’t get a chance to spend it because you are sick all the time. Our initiative is to help new entrepreneurs not only start up their journey into a life of their dreams but also to help them in a holistic way where they are healthy and wealthy.”
Interested parties can learn more by visiting https://fitpreneurship.com/email-marketing/activecampaign-vs-mailchimp
Name: Kneller Fernandes
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