Programmatic advertising is the new form of marketing that every business is talking about. With the development of intelligent technology using cookies and user data, we are now able to access specific target audiences based on their browsing habits.
This can increase conversion, drive the spread of your brand name and allow even smaller businesses to access a global market more easily. And the great news is that you can find today an excellent agency that can manage and optimize your campaign, and one that has become a true authority is Ranwell Productions , which is a Texas based programmatic advertising agency that aims to help local businesses identify their potential customer base and utilize the advertising space that’s most beneficial to them.
Head of Ranwell, Randy Sewell says “the future of marketing is definitely with programmatic advertising. Unlike traditional advertising methods, it’s easy to find the most beneficial ad spaces and track the success of each ad eliminating the trial-and-error approach that we’ve all been used to previously.”
Programmatic advertising works by using cookie data from participating websites to understand the movements and purchase habits of their existing customers. From this, a platform can create a target demographic for other businesses to compare with their intended customers.
If a website collects a specific type of customer, then other businesses will be able to see if their product fits with that demographic, making this a beneficial space for them to advertise.
Advertising space can be offered on all kinds of digital devices depending on how your business wants to reach customers. Websites can reach a global audience. However, if you aim to target a local Texas-based audience to bring them to your shop or showroom, then perhaps digital billboards are the right way to go.
Mr. Sewell said “lots of people are worried that this process of programmatic advertising is going to be complex. But in reality, it’s actually much simpler than traditional advertising methods. You simply enter a demand-side platform looking for ad space and are presented with different options based on the audience that most accesses each ad space on offer. You simply select the one that suits your target audience best and bid on it.”
Programmatic advertising platforms allow you to access global options for advertising space, or more localized forms if you feel that Texas ads will help your business. You can track the user data for people that will see each ad space and select the right one for you based on your target demographic.
You then enter a real-time bid which allows you to bid against competitor businesses for the ad space. This means that you’ll only spend as much as you can afford, without having endless meetings to try and rive down the advertising price, and you won’t need to use a dedicated marketing department for research – the answers are right there for you.
Once your ad is up and running, you can track its progress and make changes real-time to increase your success rate.
If you’re interested in the world of programmatic advertising or want to discover how Ranwell Productions can help you out when advertising locally in Texas, then get in touch today, or take a look at the website.
Country Club Rd, Valdosta, GA 31605
Phone: (866) 406-6096